During this last stretch of the year, when many small businesses depend on an increase in business, it’s challenging to prioritize the demands for your attention.
We know it’s more fun to focus on celebrations, traditions, and giving back, but you can’t ignore the responsibilities of your business. What’s the secret to getting to everything on your list this holiday season? Know when to say yes and when to say no:
Say no to…
Going through the motions
Don’t keep doing things without considering your goals and how your actions might impact them.
Try this instead: Set goals for yourself (both business and personal) being as detailed as possible. This guide to small business goal setting will get you started.
Doing everything yourself
You’ll need to outsource something. Whether it’s asking a family member to host an event or increasing staff to meet your business demands, be prepared to let go of tasks someone else can handle.
Try this instead: Consider hiring a short-term personal assistant to take business and personal tasks off your hands. (And it’s not as expensive as you might think.)
Doing the same old thing
Just because you’ve always done something, doesn’t mean you have to do it this year.
Try this instead: Before you make any holiday plans, whether it’s a marketing promotion for your business or scheduling a family tradition, ask yourself, “Why?” Need some fresh ideas for promoting your business? Here’s 13.
The impact of everyday distractions compounds during the holidays when time is even more precious.
Try this instead: Get rid of these 8 habits ruining your productivity.
Say yes to…
During the holidays, it’s important to connect with your customers, employees, and community.
Customers: Send a personalized holiday card or email. For cards, we like Minted.combecause you can add your logo or try these free holiday email templates.
Employees: Sure, employees like cash bonuses at holiday time. They also appreciate paid time off. For something more personal, try a gift certificate to a favorite store. Get discounted gift cards at Raise.com.
Community: Collect donations on behalf of an organization or set up your business as a drop off point. Encourage your customers and employees to get involved making your community stronger. Get inspired at CreateTheGood.org and GivingTuesday.org.
Getting in the spirit
Whatever jingles your bells, whether it’s playing carols or watching a favorite holiday movie. Your holidays will be much more pleasant if you un-Scrooge yourself.
Try this: These 16 movie soundtracks are sure to get you in the spirit.
The fastest way to a holiday disaster is to catch a cold or the flu.
Try this: Have a game plan for staying healthy.
Looking back… and looking ahead
The end of the year is a time to reflect on what you were able to accomplish in the last year as well as your plans for the next.
Try this: To shake things up in the coming year, try thinking like your competitors.
Our mission at Swift Capital is to unleash the potential of every small business by providing them with fair and convenient access to working capital. We harness data and technology alongside personalized human expertise to see the true potential in every business. Did you like this post? Tell us what you’d like to see on our blog. Email us at [email protected]wiftcapital.com.