Can your customers find you? When someone needs what your business has to offer, how do they go about finding it?

How are you getting your business in front of customers with so many things competing for their attention? In this installment of Small Business Scene, we’ve compiled the ultimate list of 32 resources for improving how and when your customers find your business. From creating memorable signage to the tricks of making your business easy to find online, pick the resources that make the most sense for your business.

We’ve organized our list by the ways a potential customer might learn about your business:

They pass your business on the road:

If you need a new logo.
If you need free or low cost logo design.
If you’re not sure what colors to use.
If you need to know what makes a compelling sign.
If you want to make your sign more effective.
If you’re concerned about your business name.

They hear about your business from a friend:

If you want to capitalize on word of mouth you already have.
If you need more ideas to encourage word of mouth.
If you’re too focused on collecting customers vs. connecting to the ones you have.

They see an advertisement (in print or online):

If you need an advertising strategy.
If you need help creating an advertising budget.
If you need an overview of online advertising.
If you want to know the best places to advertise online.
If you want to learn more about Facebook ads.
If you want to advertise in your local paper.

They hear about your business on the radio or a podcast:

If you want the basics of radio advertising.
If you want to know how to get on a podcast.

They read about your business in an article:

If you want to take a DIY approach to PR.
If you’re considering hiring someone to help with PR.

They receive a mailing from your business:

If you need help deciding who to mail.
If you need help deciding what to include in your mail piece.
If you need help figuring out what to say.

They search online for a business in your area:

If you need an overview of local search engine optimization (SEO) and where to start.
If you want an overview of how to set up your listing on Google My Business.
If you want a more in depth understanding of how local SEO works.
If you need to be convinced that local SEO is important.

They search for your specific business online:

If you need a good checklist of what your website should have.
If you’re just starting to build out your online presence.
If you need help getting your site up and running.
If you need even more help getting your site up and running.
If you want to use a web builder to build your site.
If you need help managing your online reputation.

There are thousands of different ways for your customers to find you, but you can’t do them all. To avoid getting overwhelmed, pick one or two that make the most sense for your business and give them a shot. After all, making it easy for your customers to find you is an essential piece to growing and improving your business.

Our mission at Swift Capital is to unleash the potential of every small business by providing them with fair and convenient access to working capital. We harness data and technology alongside personalized human expertise to see the true potential in every business. Did you like this post? Tell us what you’d like to see on our blog. Email us at [email protected] or tell us here.


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