No matter how busy you are running your small business, these are 10 dates you don’t want to miss. Each is an opportunity to connect with your customers, grow business, and even have a little fun. Plus, we’ve included a few tips on how to make the most out of each one.

1. Amazon Prime Day – July 11, 2017

For Amazon and their sellers, Amazon Prime Day drives unprecedented traffic to their site and gets buyers shopping in a sluggish season for many retailers.

If you sell on Amazon:

  • Make sure that you have the inventory you’ll need on hand
  • Consider dropping prices on old inventory
  • Get eyes on your best-selling products with pay-per-click advertising on sponsored products

Not an Amazon seller? Tap into Amazon’s self-declared holiday:

  • Create a list of your favorite items from independent sellers and share it
  • Take advantage of discounted prices and special deals on items for your business

2. Labor Day – First Monday in September

A holiday that celebrates the American worker, Labor Day also marks the end of summer and for small business owners the transition to the end of the year stretch.

Can’t take the day off?

  • Spend some time reviewing the year to date and planning how you can finish strong
  • Recognize your employees for their contributions to the workforce
  • Give yourself a break to recharge and tap into your motivation

3. National Women in Small Business Month – October

There are currently an estimated 11.3 million women-owned businesses, employing nearly nine million people and generating more than $1.6 trillion in revenues. Sponsored by the National Women’s Business Council, National Women in Small Business Month recognizes the contributions of women-owned businesses.

Get involved with the celebration:

  • Share your business story and use the hashtag #NWSBM
  • Join or start a group near you for women business owners
  • Seek out a women-owned business to promote or partner with one to offer an exclusive deal

4. Black Friday, Small Business Saturday®, and Cyber Monday – Fourth Weekend in November

This trifecta of shopping days sees an overflow into other industries beyond retail. They officially kickoff the holiday season and the spending that goes along with them.

Make the most of the season:

  • Encourage consumers to shop and spend locally by offering special promotions, giveaways, and events
  • Don’t have a physical location? Consider an email campaign that includes a limited time offer or coupon
  • Consumers are gearing up for winter, not just holiday gift giving. If your business helps people prepare for harsh weather, now is a good time to run a promotion
  • What can your business offer to help relieve holiday stress? This time of year, to-do lists are on overdrive. Consumers will be looking for help with travel, hosting parties and events, and having people in their home

5. Get to Know Your Customers Day – Third Thursday of Every Quarter

This day is held the third Thursday of every quarter to encourage business owners to develop personal relationships with their customers. This is a great opportunity to gather customer feedback, listen to your customers’ questions and concerns, and make plans to address them.

Try these ideas:

  • Send out an email survey, gather feedback through your employees, or create a poll on your Facebook page
  • Ask your customers for referrals, to write online reviews, and share your promotions and events
  • Simply send a thank you note via mail or email to your customers

6. Groundhog Day – February 2

Since 1887, Americans have been paying attention to groundhogs emerging from holes and the resulting weather predictions. But just as famous is the 1993 movie, Groundhog Day, where Bill Murray is forced to live the same day over and over again until he gets it right.

You might be interested in examining the things in your small business that you keep repeating, but aren’t getting you the results you want.

Think about the following:

  • Is my business stuck on “repeat” mode?
  • What systems or processes should we look at to improve our customer experience?
  • Where do we consistently make the same mistakes? And why?
  • How can we improve and be more efficient and productive while delivering the highest quality service?

7. Employee Appreciation Day – March 3

It’s great to have an official day to recognize your employees and their contributions, however, employee appreciation should go beyond one day of the year to be most effective. Sometimes the simplest effort can go the furthest with your employees—ask them how they are doing and then listen to their responses.

Make their day special:

  • Create personalized awards for each team member recognizing their special contribution
  • Treat your team to a special dessert, coffee, breakfast, or lunch—never under estimate the power of free food
  • Plan an event. Better yet, make it something that gives back to your community that your whole team can do together

8. Financial Literacy Month – April

For most Americans whether they own a business or not, April is tax time. So yes, make sure you file your personal taxes in April. April is also Financial Literacy month. This is a great time for small business owners to review financial systems from the prior year and make plans to get and stay organized in the next year.

Look at the following to see if your current systems are working:

  • Payroll: are there gaps in your cash flow?
  • Bookkeeping and accounting software: is it making your life easier?
  • Invoices and receivables: are you getting paid on time?
  • Working capital: do you have what you need to start new projects?

9. National Small Business Week – First Week in May

This week is a great opportunity for small business owners to celebrate their success as well as commit to learning something new.

Take time to celebrate:

  • Share your most recent successes with your customers in an email newsletter, on your blog, or on social media (Don’t have any of those? Now’s the perfect time to pick one and get started)
  • Sign up to take a class (online or in person) or attend an event for small business owners
  • Join a community group or community network to meet other business owners and potential customers
  • Celebrate your success by planning your next vacation, even if it’s just a 24-hour getaway

10. National Selfie Day – June 21

Posting selfies on social media and tagging them fittingly is a fun and timely way to get eyes on your business, grow your social media following, and engage your customers—no matter what your industry.

Get your creative juices flowing:

  • Ask your customers to take pictures in your business location or using your product
  • Enlist your employees to post a selfie with their team on the job
  • Offer a special promotion, “Take a selfie with us, post it, and get a discount or a freebie”

Don’t forget to:

  • Use the hashtag #NationalSelfieDay
  • Find other hashtags related to your industry or create your own (Need hashtag boot camp? Read this.)
  • Post on your business page or profile, not your personal page
  • Make sure your social profiles are updated with your most recent contact information, hours, etc.

Get out your calendar and circle these days. You won’t want to miss out on the opportunity to expand your reach, connect with your customers, and grow your business.

Our mission at Swift Capital is to unleash the potential of every small business by providing them with fair and convenient access to working capital. We harness data and technology alongside personalized human expertise to see the true potential in every business. Did you like this post? Tell us what you’d like to see on our blog. Email us at [email protected]


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